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How to Make Your Trade Show Booth Stand Out

NBAA 2021
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💡 In this guide, you will learn how to make your trade show booth stand out.

Have you ever wondered how to make your trade show booth stand out? It’s a common dilemma, as there are so many different companies looking to grab the attention of potential customers at any given trade show. Assembling a trade show booth isn’t an easy task. After all, you are designing an eye-catching, custom trade show display that will (hopefully) wow visitors and help get you the leads you need to grow your business. But where to start? 

The most important thing to remember on how to stand out at trade shows is incorporating quality rather than quantity. Please don’t make your booth look like a rainbow exploded all over it. Such a display will repulse customers. Instead, take time to carefully craft the best message possible and then display it attractively. It’s just like writing a sales pitch, except that you have an entire booth as your canvas.

❗ Make sure to check our article on how to have a successful trade booth.

Here are some tips on how to make your trade show booth stand out:

Tip 1: Consider Your Company’s Image and Goals

Before making any decisions about your trade show booth design, think about who you are and what you want to accomplish at the show. Are you trying to sell something? Are you trying to educate customers about new products or services? The key is to figure out who your target audience is and get creative about reaching them. Is there a specific product you want people to try out? Invite them into your display and give them a demonstration.

❗ Check our list of trade show exhibitor tips

Tip 2: Keep It Simple

Keep things simple by using one dominant color for your trade show display. This helps people remember your company better, leading to more leads and sales after the show is over. The best way to do this is to choose a color that represents your company.

Here are some other tips for your trade show booth design:

  • Use bold shapes. The best trade show booths will use bold shapes and colors. This makes it easy to locate your booth even in large convention centers. If possible, choose a space near an entrance so that more people can see you while they are first walking in.
  • Have a unique design. It may be tempting to choose an A-frame or simple box design for your trade show booth, but that won’t help you stand out from the crowd. Go for something unique and memorable instead. Think about using different textures and materials so people remember what your exhibit looked like long after the show is over.
  • Colour Scheme. Use vibrant colors that pop. It’s best to use only 2 or 3 colors in your booth, instead of 10. This will help to draw attention.
  • Use contrasting colours. It has been found that bright color combinations are easier to see than dull ones. This is because the human brain processes bright colors differently from dull ones. It can help direct attention to your booth more easily. 

Brighten up your display area by using light-colored walls, floors, and ceilings, against which darker-colored booths can stand out. 

Charlis Exhibit at the Truth About Cancer Event in Nashville
Charlis Exhibit at the Truth About Cancer Event in Nashville

How to make your trade show booth stand out?

Telling a Unique Story

Use your display to tell the story of why you exist as a business, what makes you different from other companies, and what sets you apart from competitors. It helps to create a brief list of the reasons for your business’s existence before designing your booth by listing features or benefits that are important to customers.

❗ Here is our guide on how to build a trade show booth.


If you have a brand image that customers easily recognize, you can use it as the theme for your trade show display. A company logo may also serve as an excellent theme for any booth; make sure that it’s visible from all sides, so there’s no confusion about what company is present at the event.

Add space

One sure-fire way to stand out from the crowd is to make use of space. Instead of having a ton of items in your booth, try leaving some room so that people can walk around and explore your display. You may have a smaller space this way, but you will also make the most out of what you have. In addition, we recommend using blank slate wall panels for easy customization to keep things organized.

Provide free Wi-Fi

The purpose of a trade show is to stand out from the crowd. You can do this by providing free Wi-Fi for your event. You can give out branded Wi-Fi cards or provide the service by handing out stickers or flyers printed with your company’s logo and the contact information of your booth representative.

Include a lounge area

You can add a lounge area in your trade show booth displays to stand out from the crowd. This gives you an advantage because people are more likely to sit down when they visit your booth and relax there.

This lounge area should not be just any ordinary sofa or chair with a table next to it. It needs to attract the attention of visitors walking by and make them want to come to sit down on the sofa and talk business.

BLS Limo GBTA Show
BLS Limo GBTA Show

Here are some things you can do to attract visitors

  • Have a couch or a lounge chair, or both.
  • A table next to it.
  • A lighted signboard telling people, “This is where the action happens!”
  • Put up some pictures of successful clients or recent projects.
  • Use signage saying, “If you have 5 minutes, we have coffee.”
  • Your team should be prepared for visitors

Include interactive activities

In a trade show, your booth is the face of your company. So naturally, you want to make an excellent first impression and establish trust with potential customers. But what can you do to stand out on a busy convention floor? Interactive activities are a great way to get people’s attention and create a memorable experience.

❗ Check our list of trade show best practices


A simple contest can help you get more leads. For example, ask people to take a photo with your brand’s product or have them share their opinion on social media using your hashtag. Then, after the trade show, send everyone who participated an email with an exclusive discount code. This will help you build your company’s database and collect social proof.


Who doesn’t like free stuff? People love taking home souvenirs. Plus, giving away branded merchandise can help you promote your brand offline and drive traffic back to your website. Start collecting email addresses at the beginning of the event by offering discounts or free products for those who subscribe to your newsletter. Then, during the event, provide giveaways for branded merchandise in exchange for contact information. That way, you will end up with a list of leads to send future promotions and get more sales later on. 

❗ Don’t miss our trade show giveaway ideas.

Toys and games

Some of the best interactive activities at a trade show are simple toys and games. For example, you can provide pens with a maze on them for people to solve while they wait in line or have a word search puzzle available for them to fill out while they’re walking around. Just keep in mind that if you give away prizes with these activities, someone needs to be there at all times to hand them out. That can take up valuable space in your booth.

Contact influencers and bloggers before the show

The first impression is crucial. If you want to build a solid relationship with buyers and influencers, you have to leave them a good impression on the first visit.

To make it happen, take some time before the event and contact bloggers and influencers to let them know you are attending the show. Make sure they understand what you are doing there and ask them to visit your booth during the show. Not only will they help you attract more attendees, but they will also give you a positive review online after the event. 

Display video walls in your exhibit booth to capture more attention and stimulate interest

If you want to capture the attention of all your visitors, you need to make sure that you have a unique, eye-catching booth display. While exhibits are often decorated with banners and other typical accessories, one of the most effective methods of drawing in customers is using video walls. 

These large displays are high-resolution screens that show videos and graphics to keep customers interested and give them something to focus on and interact with. Instead of boring presentations that offer little more than a few pieces of literature, use video walls to ensure your booth stands out. In addition, video walls are perfect for promoting your products in a fun and engaging way. 

These suggestions should help you create a trade show booth that stands out from, and appeals to, the people who might be your potential clients. After all, it’s at trade shows where most vendors get 90% of their business. The more appealing your booth is, the better your chances of attracting new clients. Hopefully, these tips will help you make your booth one worth stopping at.

❗ Here is our guide on what to wear to a trade show

Learn more about trade show best practices:

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