💡 In this guide, you will get to know the best trade show giveaway tips.
When you are picking out your company swag, there are a few things you need to keep in mind. One is that you want something that people will actually use, not just toss aside as soon as they walk away from your booth. So it must have value for them and be useful.
Another thing is that you want something that will make your brand stand out among all of the other options at your disposal. You want something that will draw attention to you and what you have to offer. Finally, it has to be relevant to the event itself so that people remember you and come back for more information later on down the road
For example, if you sell electronics, why not give away a portable Bluetooth speaker? That way, they can listen to your company’s message while listening to music. Customers might even be inclined to use the speaker in the office or at home, where they can continue learning about your company and buying more of your products.
❗ Check our list of trade show exhibitor tips.
When planning on trade show giveaways it’s good to research your market.
To find the best promotional product for your business, you have to know your target audience. A great place to start is by taking an inventory of everyone who buys from you now and considering what kind of person would be interested in what you sell. Are you selling women’s clothing? Consider doing some market research on who buys them and what kind of person isn’t buying them yet
Trade shows are a great way to get your product out there and meet potential buyers. But with so many vendors, buyers, and prospects at each event, how do you get people’s attention? Trade show giveaways are a great way to do this.
❗ Check and learn how to plan a trade show.
Use these promotional products ideas for business
Give them away at the booth. Giving away promotional items is a tried-and-true method of getting noticed. This is especially true if your gift is valuable or something that may be distributed widely.
Give them away as contest prizes. Running a contest on social media or the show itself can generate buzz and drive traffic back to your booth. People love free stuff, and they will flock to your contest to win it!
Create a giveaway of the item online. Create some buzz online by creating an Instagram competition or a sweepstake giveaway, where the prize is one of the products you are selling or giving away at the show itself. This will help build excitement around your brand before people even arrive at the event itself!
Staying in touch with customers and prospects is a big part of customer service, and trade shows are a great way to interact with them. However, giving away freebies at a trade show can be tricky. Not only do you need to be creative, but the item you choose has to fit your brand and your company’s goals.
❗ Don’t miss our trade show booth design tips.
Some promotional gifts to give away at trade shows
Below are some promotional gifts you can give away at trade shows.
Everyone loves business cards, including people who don’t care about meeting you or your business. These cards should be customized for the event, with your name and contact info on one side and something that adds value on the other — a coupon code or a list of your top five tips for success at the conference, for example.
Balloons or bubble wrap
If you choose this option, make sure it’s filled with something special — not just air — so attendees know you went to the trouble of getting something for them. A single balloon will not impress anyone; get one that’s four feet across and has “Thank You” printed across it in big letters.
Pens with company logo
Pens are great for promoting your business because everyone uses them every day, and they are always going missing. So if someone has your pen on their desk, then they are going to see your logo over and over again every time they use it. So it’s a very effective way to promote your business because people will see it all over the place and associate it with you.
❗ Are you new to trade shows? Learn how to prepare for your first trade show.
If you are selling food or drinks, or if you want to encourage visitors to take home a physical reminder of your company, consider handing out free samples at your booth. For example, if you own a bakery, offer small pieces of cake or cookies. Or, if you are selling skin care products, hand out samples of face lotion. You can also try giving away product information — maybe even full-sized versions of the products themselves — if appropriate for this type of event.
Promotional Items with logo
Everyone loves a free pen or keychain or other promotional items. You may even want to offer discounts or special offers on specific promotional items along with your business card or product sample. It’s a great way to leave an impression.
❗ Here are our trade show attendee tips.
Ideas for your promotional products
Here are the ideas of promotional products you can give away at trade shows.
USB Flash Drive with Logo
Take your business card idea to the next level by creating a custom flash drive with your company logo. When people see your logo, they will instantly know who you are, making it easier for them to get in touch with you after the show is over. In addition, your flash drives can be branded specifically for each show or event that you attend.
T-shirts or other apparel
Whether it’s a t-shirt, hooded top, or polo shirt, this is one of the most popular promotional items out there. People love getting free t-shirts, and you can get plenty of use out of them with your logo on them. You can even have multiple designs printed if you decide to custom-make from scratch. You can also opt for a simple branded t-shirt that doesn’t have any printing on it, so it is more subtle. Whichever route you decide to go, you’ll be putting your company in front of thousands of people!
Gloves and hand warmers
Even though most trade shows occur indoors, it can get chilly standing in lines and walk around between booths. Gloves and hand warmers are affordable giveaways that provide a tactile reminder of your product or service after the event is over.
Small electronics are always hot trade show giveaways since they can be used immediately. Phones, digital cameras, and mp3 players are all items people will want for use at the show or afterward. Consider discounting if you don’t have room in your budget for these pricey items.
Custom Beverage Koozies
It’s always nice to have a cold drink at hand at a trade show. So whether you are handing out water bottles or soda cans, koozies make sense! They keep drinks cool, come in all kinds of colors.
Putting stickers on products is another great way to communicate information about your company or brand. It’s cheap, easy, and effective! Stickers can be placed on individual products, packaging, and even printed directly onto the product itself.
A branded journal
This branded journal is a perfect promotional item for your company to give away at tradeshows or conferences. Not only will your business get more exposure, but the recipient of the product is likely to remember your brand and be more inclined to choose your company when they are in the market for a similar product in the future.
Promotional stress balls
Stress balls are the perfect way to give your company some extra exposure without spending a ton of money. Stress balls can be branded with your company logo, or you can pick from one of our stock stress ball shapes for something more economical (but still practical). Stress balls are typically traded show giveaways, conventions, and conferences. They are small enough to fit in your pocket or purse, so they are always available when you need them. You won’t forget them because they’re so fun!
Branded coffee mugs
If you are looking for a low-cost solution, consider branded coffee mugs to give away at trade shows. Tailoring it with your company name or logo, these mugs will help you stay in the minds of your potential customers and clients.
These mugs will come in handy not just during trade shows but also during their daily lives. Coffee lovers will appreciate this gift. This is also an excellent way to advertise your business every time a customer enjoys a cup of coffee from your mug.
What’s more, this type of branded merchandise will be available 24/7, unlike, say, pens and other promotional gifts that people end up throwing out or misplacing after the event.
Branded coffee mugs are budget-friendly and are easy to personalize with your company name, slogan, or logo. They are also available in various shapes and styles, whether made from ceramic or plastic.
Tote bags are excellent for carrying items from place to place, and they are also great to hand out at conventions and other marketing events. In addition, they can be imprinted with your company logo and contact info to advertise your business while customers carry your product around in style.
Water bottles are handy to have around all the time, but they are not super exciting. So when someone sees one that has your logo and information printed on it, they’ll think, “Hey! This is neat!” Your company will be top of mind when they take a sip of their water.
If you want to make your giveaway stand out, even more, add in some extra promotional items with it. Maybe some stickers or even candy can be added to the water bottle, so people remember more about your company after leaving the event or conference.
Mood Bracelets are a trendy and unique twist on a classic name tag designed to make your event memorable. They are personalized by color and mood (i.e., happy, calm, inspired). Each bracelet has an elastic band that stretches over engraved metalcore. With over 20 colors available and hundreds of moods to choose from, you can customize your bracelet style and make them even more personal by including a custom engraving on the metalcore.
Infinity Loop Key Tags
The infinity loop key tag is a circular shape with a round hole in the center of it to put a key ring through it. When you pull on the two ends of the key tag, the circle will expand and look like a bracelet. The ring will contract back into its circular shape when you release it. The infinity loop key tag is one of the most popular types of swag available today and is used by companies worldwide as promotional products.
❗ Learn how to have a successful trade show booth with this guide.
Hand sanitizers are great promotional items to give as a gift for several reasons. First of all, it’s practical and useful during cold and flu season. Secondly, hand sanitizer has been proven to reduce cross-contamination of germs. Thirdly, it can be imprinted with your company logo or message to ensure maximum visibility. Finally, giving away hand sanitizer after touching doorknobs or handles is an excellent way to remind people of your brand while also helping them stay healthy.
Neck lanyards can be handy trade show giveaways. They are lightweight and versatile, and they go with almost any clothing style or industry. In addition, people can use them to hold their IDs, keys, hotel key cards, business cards, or just about anything else they want to keep handy.
LED Key lights
LED Keychain Lights are a great giveaway. They are bright enough to use as an emergency light but small enough to carry in your pocket or purse and look like a trendy key chain accessory. The lights are available in several colors, with and without lanyards.
A mobile phone holder is an excellent promotional gift to give away at trade shows. This item is helpful for all people, and it will help them protect their phones from damage. You can choose from a variety of colors and styles. There are also some other designs that you can choose from, like a foldable one or an adjustable one. You can also get a solar power charger to save your clients money on their electric bills.
Cell phone cases
Consider giving custom cell phone cases away as trade show giveaways. Not only will you have something on hand to dole out to attendees, but you’ll also be able to give them away as a gift with purchase or as a thank you for attending. Many people bring their phones with them when they go to these types of events, so having something that advertises your brand is always going to be a good idea.
Sometimes the best giveaway item is a simple one like a custom bottle opener with your company’s logo or name on it. This small, fun, and valuable item is a great way to advertise your business at events and trade shows. Bottle openers are one of the most frequently used promotional items because they are used almost every day.
If you sell beauty products, lip balms are great to hand out at trade shows because they are helpful and inexpensive.
Tons of companies use lip balms as promotional items at trade shows. You can even get them imprinted with your logo and information. They’re cheap compared to other promotional items you could give away, such as t-shirts or pens, and people will appreciate having them.
Lip balms come in many different flavors and scents, so you can choose the type that best suits your brand. You can also find those with SPF or moisturizers in them, which makes them more than just a giveaway product; they are something that your customers will use.
Badge holders are great for trade show giveaways. They are a simple and affordable way to promote your business. Badges holders are a common giveaway at tradeshows, so they’re bound to get noticed. In addition, they can be customized with your information and branding, making it easy to identify your brand. And they don’t require any special skills to use, so they are easy to give away and easy to use! The creative possibilities with badge holders are endless.
Clip-on security lights
Clip-on lights are great for trade show giveaways because they go straight into the pockets of potential customers as they walk by tables. They are easy to use and provide helpful light anywhere they are used after the trade show is over. The fact that they’re easily attached to almost any surface makes them versatile and highly convenient.
❗ Don’t miss our trade show booth design tips.
Options on trade show giveaways
So what will you be giving away at your next trade show? The options for trade show giveaways are endless, but there are certain trends we have seen take hold over the last few years. The best type of giveaway strategy is one in which you can stand out from other vendors at the event while also creating brand loyalty with customers. We hope these ideas have helped you out and that this list of trade show giveaways helped inspire you. Thanks for reading, and good luck at your next expo!
❗ Check our trade show guide.
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